PJK Creative Director
Born and raised in Santa Barbara, California, Chelsey Santry truly emobdies the laid-back, California style. Her youth was spent on the beach, horseback riding, sailing and playing volleyball. Her mother, Penelope Williams, who is known for her highly individualized sense of fashion, often pulled tear sheets from magazines and took them to her dressmaker to create one-of-a-kind designs that were easily paired with many items already in her closet. It was during her chilhood moments that Santry learned her first lessons in merchandising and developed her eclectic taste for fashion.
As the creative force behind Patterson. J Kincaid (PJK), Santry has developed a reputation for creating sexy, feminine, and breezy pieces that could work in any woman's closet. PJK is known for its naturally chic style that appeals to every woman both young and old, classy or trendy. The line is a complete reflection of Santry's inspiration and love of effortless fashion. Santry is never in one place, traveling to over 15 cities a year in the constant search for everything from the perfect fabric to unique patterns and prints.
Santry entered the fashion industry as a women's merchant at Lucky Brand where she worked for six years gaining a background in denim, wovens, and cut-and-sew knits. She furthered her career at Joie where she started the merchandising department. As Merchandising Director, Santry helped to relaunch the brand as well as the Joie kids line. Also, while under the Dutch LLC umbrella, Santry was involved in the creation and conception of Current Elliot. It was during these years and varied experiences that she identified a need in the market for must-have pieces at smart prices that could add flair to any woman's wardrobe.
Through a mutual friend, Santry met Jane Siskin, President and CEO of Jaya Apparel Group (formerly L'Koral Inc.), who shared her vision for creating a brand to fill the void in the market for chic, effortless styles at approachable prices. It was through this collaboration that PJK was born. "I wanted to create a line that is easy to shop, easy to wear, affordable and accessible for every woman" explains Santry.
In an effort to keep PJK fresh and current Chelsey travels the world searching for the latest trends. A true California girl at heart, Santry calls Los Angeles home and always looks forward to returning to the West Coast.
In the summer of 2009, Jaya Apparel Group (formally L'Koral Industries), the company behind break away lines such as Elizabeth and James, launched Patterson J. Kincaid: effortlessly chic basics essential to any modern girl’s closet. A hit from its inception, the line is based on a carefree sensibility that brings ease in dressing to its adorers. Attention to detail such as vintage inspired prints, embellishments, and seaming allows each signature piece to stand out.
Constantly evolving from its foundation, Patterson J. Kincaid has matured to incorporate sophisticated, on-trend styles that easily transition from day to night: including bottoms, jackets, and knitwear. The clothing is not the only thing to transform, but a new name and logo of “PJK” reflects the ease we bring to the consumer. A key to the line's success has been designing with the customer as inspiration: a feminine fashion lover, who enjoys alluring silhouettes at an approachable price point. With retail prices ranging from $98 to $298, PJK has quickly become every girl’s obsession at a price she doesn’t need to obsess over.